QUAZARZ
MUSIC | 2022
A bespoke typeface built from crescent curves, made for a being crash-landing on Earth.
Introduction
Asterick Rain is an EP about arrival — specifically the disorienting, searching kind. Quazarz brought the narrative: an otherworldly being landing on Earth, displaced and looking for connection in a world that doesn't quite register their presence. The task was to find the visual equivalent of that feeling and make it land with the same weight as the music itself. Album artwork and music visual identity at this level isn't decoration — it's the first thing a listener encounters, the frame through which everything else is heard.
Asterick Rain is an EP about arrival — specifically the disorienting, searching kind. Quazarz brought the narrative: an otherworldly being landing on Earth, displaced and looking for connection in a world that doesn't quite register their presence. The task was to find the visual equivalent of that feeling and make it land with the same weight as the music itself. Album artwork and music visual identity at this level isn't decoration — it's the first thing a listener encounters, the frame through which everything else is heard.
Services
Art Direction
Bespoke Typography
Printed Ephemera
Art Direction
Bespoke Typography
Printed Ephemera
The Challenge
The tension at the heart of the project was between the cosmic and the intimate — the scale of interplanetary displacement alongside the very human experience of feeling fundamentally out of place. Neither register could dominate. Lean too far into the cosmic and you lose the vulnerability that makes the EP worth listening to. Lean too far into the intimate and you lose the strangeness that makes it unlike anything else. The artwork needed to hold both without resolving the tension between them, because that unresolved feeling is precisely what the EP is about. Music branding works when it extends the emotional logic of the work, not when it illustrates it.
The Solution
A custom typeface was built around crescent moon curves, using form and negative space to suggest movement and isolation simultaneously — letterforms that look like they are still finding their shape, still in the process of arriving. The imagery, sourced by the artist, was treated to feel simultaneously alien and close: abstracted portraiture layered with celestial reference, neither fully one thing nor the other.
Every decision fed back into the EP's central question: what does it feel like to search for ground when you don't know if ground exists? The result is a visual identity for music that holds its contradictions deliberately — intimate and vast, grounded and weightless, searching and, in its own way, found.
The tension at the heart of the project was between the cosmic and the intimate — the scale of interplanetary displacement alongside the very human experience of feeling fundamentally out of place. Neither register could dominate. Lean too far into the cosmic and you lose the vulnerability that makes the EP worth listening to. Lean too far into the intimate and you lose the strangeness that makes it unlike anything else. The artwork needed to hold both without resolving the tension between them, because that unresolved feeling is precisely what the EP is about. Music branding works when it extends the emotional logic of the work, not when it illustrates it.
The Solution
A custom typeface was built around crescent moon curves, using form and negative space to suggest movement and isolation simultaneously — letterforms that look like they are still finding their shape, still in the process of arriving. The imagery, sourced by the artist, was treated to feel simultaneously alien and close: abstracted portraiture layered with celestial reference, neither fully one thing nor the other.
Every decision fed back into the EP's central question: what does it feel like to search for ground when you don't know if ground exists? The result is a visual identity for music that holds its contradictions deliberately — intimate and vast, grounded and weightless, searching and, in its own way, found.
