JOEL TELLIER
ARTS AND CULTURE
2022
Website design and user experience for Joel Tellier, a Toronto-based creative working across art direction, branding, and motion design.
Joel's portfolio needed to showcase an ambitious range—physical, digital, experiential, and motion work—while reflecting his experimental approach and energetic personality. The challenge was creating navigation that felt intuitive without flattening the complexity of his practice.
The solution uses colour as an organisational system: red for branding, blue for art direction, yellow for motion, with secondary colours for projects spanning multiple disciplines. This chromatic logic creates what Joel calls 'order and chaos'—a structure that rewards exploration rather than prescribing a single path through the work.
Formula Condensed's stretched glyphs echo Joel's multidisciplinary range, while randomised thumbnail navigation at the bottom of each project encourages serendipitous discovery. Vibrant gradient backgrounds reinforce the site's playful energy without competing with the work itself.
The result is a portfolio that functions as a creative tool—something that reveals more with each visit.
www.joeltellier.com
The solution uses colour as an organisational system: red for branding, blue for art direction, yellow for motion, with secondary colours for projects spanning multiple disciplines. This chromatic logic creates what Joel calls 'order and chaos'—a structure that rewards exploration rather than prescribing a single path through the work.
Formula Condensed's stretched glyphs echo Joel's multidisciplinary range, while randomised thumbnail navigation at the bottom of each project encourages serendipitous discovery. Vibrant gradient backgrounds reinforce the site's playful energy without competing with the work itself.
The result is a portfolio that functions as a creative tool—something that reveals more with each visit.
www.joeltellier.com
