FM
MUSIC
2023
Complete brand identity for FM Audio and Sound Production, a Manchester-based music producer and audio engineer.
Manchester's musical legacy—from Factory Records to the Hacienda—created a blueprint for how design and sound culture can intertwine. For producer FM studio, this heritage became the foundation for a brand that honours northern roots while feeling completely contemporary.
The identity builds from a custom monogram and FM radio wave motifs—an obvious but effective visual language for audio production. These wave forms were developed through tactile mark-making, then translated into 3D elements that work across motion graphics, social media, and print applications. A bespoke gradient system allows for endless variation, reflecting the breadth of James's work across genres and production styles.
The brand positions FM as both technically accomplished and culturally grounded—a studio that understands music as inseparable from the communities and cities that produce it.
The identity builds from a custom monogram and FM radio wave motifs—an obvious but effective visual language for audio production. These wave forms were developed through tactile mark-making, then translated into 3D elements that work across motion graphics, social media, and print applications. A bespoke gradient system allows for endless variation, reflecting the breadth of James's work across genres and production styles.
The brand positions FM as both technically accomplished and culturally grounded—a studio that understands music as inseparable from the communities and cities that produce it.
