![](https://freight.cargo.site/t/original/i/04ea09a3c8b67fb89a494b4835170641dfa8b3ad322ba3a3ad18e22d9490af49/FM-Banner.jpg)
FM
FM Audio & Sound Production
2023
![](https://freight.cargo.site/t/original/i/b4e18a8b49ef7933295eaa8ab0481acb5cd876811c89a9b6ab9392fd51415f35/LICHEN-BANNER-19.png)
Art direction hailing northern roots of design and music with multidisciplinary studio FM.
Leading the complete brand overhaul for Manchester-born Audio & Sound Engineer/Producer took the form of creating a custom monogram that accentuated the diversity of the skillset and production made by James. We felt that hailing from such a musically rich city with a lot of great design history, particularly from the Hacienda/Factory Records era, that it was worth carrying that into to visual strategy for the brand.
Adopting FM radio-waves as an obvious choice to formulate the visual motifs for the branding, various forms of tactile mark making were turned into 3D elements that could be used in a variety of different applications/formats for socials and motion. The motifs were created in tandem with a bespoke gradient package that allowed James to easily form endless variations of compositions to properly replicate the breadth and depth of his work.
Adopting FM radio-waves as an obvious choice to formulate the visual motifs for the branding, various forms of tactile mark making were turned into 3D elements that could be used in a variety of different applications/formats for socials and motion. The motifs were created in tandem with a bespoke gradient package that allowed James to easily form endless variations of compositions to properly replicate the breadth and depth of his work.
![](https://freight.cargo.site/t/original/i/c798dab0b95b7b937bf3f658ef076cef1ab36dcb073bbe70349984073d0eec63/FM-Motif.jpg)
![](https://freight.cargo.site/t/original/i/d0638d36356f617272ff81783d46bbe516e37dbbb8e30b665aecae8ad7975985/FM-Insta.jpg)
![](https://freight.cargo.site/t/original/i/59b07eacfca02d3b14f158a594190f7edfa90f9df7ecb715df9bd1590f85f1c1/FM-Vinyl.jpg)
![](https://freight.cargo.site/t/original/i/238c2f5bc1816730d39cd02dea72145c9ea6deeb2b922ac316025d48c4c8373b/FM-Poster-2.jpg)
![](https://freight.cargo.site/t/original/i/05842e60a23c3b64fe1c9ce6a2c19425087d43aece27114ce45ff2a85574c660/FM-Mobile-1.jpg)
![](https://freight.cargo.site/t/original/i/3430037032cf04d830435e377b37e57464a3954381b8a8fa9860d1b6ad92bd1c/FM-Poster-1.jpg)
![](https://freight.cargo.site/t/original/i/af599b3fdf018f6c43ad4a8516f351d4f387a9126819a674da74a5c837d37398/LICHEN-17.jpg)