BEAN & GONE
ARTS AND CULTURE | 2023
Brand identity for a company built around the art of slowing down.
Introduction
Bean & Gone make soy-based candles in vessels designed to be reused. The product itself is a quiet argument against disposability. The brief was to build an identity that carried that ethos without lecturing, something that felt genuinely characterful rather than performing sustainability as a trend.
Bean & Gone make soy-based candles in vessels designed to be reused. The product itself is a quiet argument against disposability. The brief was to build an identity that carried that ethos without lecturing, something that felt genuinely characterful rather than performing sustainability as a trend.
Services
Bespoke Logotype
Brand Identity and Direction
Packaging Design
Bespoke Logotype
Brand Identity and Direction
Packaging Design
The Challenge
Brands with a sustainability angle can easily tip into listing credentials rather than extending an invitation. The challenge was to create something warm and singular enough that people wanted to spend time with it, trusting that the values would come through in the texture rather than the messaging.
The Soltuion
The client gave real freedom to explore, which is rare and worth honouring. A system of scent symbols was developed, abstract motifs derived from smoke forms, each one gestural and slightly unpredictable. The ampersand became the unifying element across the identity, a small typographic argument for togetherness and shared moments. The result is an identity that feels handmade without being precious, rooted without being earnest.
Brands with a sustainability angle can easily tip into listing credentials rather than extending an invitation. The challenge was to create something warm and singular enough that people wanted to spend time with it, trusting that the values would come through in the texture rather than the messaging.
The Soltuion
The client gave real freedom to explore, which is rare and worth honouring. A system of scent symbols was developed, abstract motifs derived from smoke forms, each one gestural and slightly unpredictable. The ampersand became the unifying element across the identity, a small typographic argument for togetherness and shared moments. The result is an identity that feels handmade without being precious, rooted without being earnest.
