Brett Williams


Branding a modern plumbing company with cheek and charm.

BW Plumbing & Heating is an independently run small business working out of Bristol and the South-West. The key role of the illustrative and typographic devices of the branding were to emote the cheek and charm of the Brett - the business owner. Formulating a tagline and direction for the aesthetic encompassing pipes ‘Happy Pipes, Happy Homes!’, promotional materials like a playful motion scene set with gleeful plants, drippy taps and squeaky radiators to business cards showcasing the charismatic pipes and custom monogram were employed. The colour palette was devised to translate feelings of quality, enthusiasm and reliability, with Courier New used for a feeling of familiarity.